Why a Visual Brand Identity is So Important

When you’re a small business owner, you wear a LOT of hats. You stay busy kicking butt and running your biz like the boss babe you are! And when you have so much to do just to keep your business going, it’s easy to let things like logos and aesthetic fall through the cracks.

Some might question just how important these things even are. While it’s true that visual elements are only a small part of your overall brand, they’re still a VITAL piece to the puzzle.

Think of your brand’s visual identity like a handshake – an introduction to your business. That first impression can either attract your potential dream clients, or it can turn them away.

For example, let’s say you’re a photographer specializing in adventurous, outdoor couples photography. Your ideal clients are probably carefree, boho, and a little wild! So, if your logo, colors, imagery, and social media graphics are more minimal, serious, sophisticated, and chic, those potential clients are gonna feel some MAJOR disconnect. They’ll stop scrolling and go find someone who understands their style better.

See how these two color palettes feel SO different from each other?

Visual branding is important because it helps determine who you’re going to attract and how your business is perceived by others. (I’ve got a whole blog post that dives deeper into how branding works here if you want to learn more!)

Your visuals should always reflect your brand’s overall purpose, style, voice, and personality. Most importantly, they should be chosen strategically to attract your dream clients.

And that’s the goal – to create a brand image that resonates with the type of clients you want to work with! The ones who light up your soul and make you want to do a happy dance when they send that inquiry email!

So, if your work is starting to get a little uninteresting and you’re ready to feel excited next time you open your inquiry inbox, then maybe a brand refresh is in order! Check out my design packages here!