Hey there! I'm Emma - horse girl, coffee lover, and the founder of Homeward Creative Co.™, a boutique design studio based in Tulsa, Oklahoma. My mission is to help creative solopreneurs and small business owners grow their business and attract their dream clients with heartfelt, strategic brand design.
Let’s say you’ve just branded (or rebranded) your business (yay!!!) You’ve finally got your shiny new logo files in hand, and you’re more than ready to start slapping them all over social media.
BUT PAUSE FOR A SEC – even though you’re FINALLY confident in your color palette, fonts, and other visual elements, there’s a strategy to branding your social media! And the last thing you want is to invest your time and money into branding your business only for it to go unnoticed by your dream clients, all because it wasn’t introduced strategically.
So, before you do ANYTHING with your brand elements, take note of these best practices for branding your social media.
And side note: all of these tips (except for # 1) apply to existing branding too! So even if you’re not rebranding your business anytime soon, this info can help improve your social media presence and attract your dream clients!
1. Plan Your Launch
Resist the urge to completely revamp your social media in one sitting without a little warning first! Plan how you’re going to launch your new branding ahead of time. Tease your audience with announcements over the course of a week or two hinting that something new is coming. This will build up anticipation for your rebrand and get your audience excited, and you won’t blindside them when you launch your new look.
While you’re at it, make sure you plan to update everything AT THE SAME TIME. This includes all your social media channels, your website, YouTube page, business cards, documents, signage, email signatures, etc. If it has your logo on it, update it. Your branding should ALWAYS be consistent in all locations to avoid confusing your audience.
2. Use the Right Files
When uploading a graphic to social media, PNG files are usually best. PNG files are designed to work best on digital platforms, and they support transparent backgrounds, so you can place your design on top of any color background without that white box you see in JPG files (see below). Also make sure your image files are at a high resolution – at least 300 pixels per inch (ppi) – to help avoid blurriness.
3. Size Your Images Correctly
Let’s say you’ve taken the time to create the perfect cover photo for your Facebook page, but when you click “upload,” part of your image gets cut off. SO frustrating! But there’s a simple way to help avoid this problem – use the right graphic dimensions! Social media platforms are always changing their image sizes, so make sure you’re using the most updated dimensions. Sprout Social’s Always Up-to-Date Guide to Social Media Image Sizes is a great resource for this.
4. Let Your Logos Shine
When sharing your branding elements on social media, using the right logo in the right spot will really help them stand out. If you choose to use a logo for your profile photo, consider using a symbol-only or submark version. These types of logos are easier to see and make a stronger impact on the viewer when scrolling through a social media feed. Save your primary logo for your website, your Facebook cover photo, and anywhere that provides enough space for your logo to be visible and readable.
Another side note: Not all businesses should use a logo as their profile photo! For example, let’s say you’re a photographer or designer. If you mostly post photos from shoots or mockups of client work, that’s fine! But potential clients won’t know what you look like, and people want to know who they might be working with! If this sounds like your business, it might be smart to use a photo of yourself as your profile image instead.
And while we’re on the subject, please don’t put a dark version of your logo on a dark background! This also goes for putting your logo over a busy background – just don’t do it! Your logo should always stand out and be easily visible, so contrast is key!!
5. Utilize White Space
White space (sometimes called negative space) is the empty space around or between design elements. Designers use white space to balance design elements, call attention to a graphic or piece of text, and prevent a design from becoming too busy. White space gives the viewer’s eye a break and promotes a sense of calm. Some minimalist brands even use extra white space in their designs for a higher sense of luxury.
Even if your brand voice isn’t calm or minimalist, utilizing white space is a crucial design practice for every brand. When creating graphics for social media, it’s usually a good idea to leave some extra space around your logos, text, shapes, etc.
Here are a couple examples:
Sometimes less really is more! So next time you’re designing graphics for your brand’s social media, remember to let your logos breathe!
6. Stick with an Aesthetic
I get it. Keeping up with a specific aesthetic can be hard sometimes. Don’t let fretting over the perfect Insta aesthetic distract you from serving your clients (which is ultimately the most important thing). HOWEVER, having a consistent brand look IS important.
The overall look and feel of your brand can either attract or turn away your ideal clients. A curated and consistent brand style will improve brand recognition, show you care about the details, and it tends to look more “professional.” Just look at these two Instagram profiles – which one looks more experienced and established?
There are tons of apps out there you can use for planning out your Instagram feed! Later and UNUM are both great options. I personally use UNUM, and I also have a Canva document where I paste all my current and future Insta posts to see how they’ll look (this is a super DIY solution and maybe a bit overkill lol!). Use whatever works for you!
7. Don’t Stop at Just the Logo
Remember, your brand isn’t just a logo – it’s the entire experience. A whole identity. It’s your personality, your values, how you communicate, and what people feel when they interact with your business. Is your business quirky, casual, and carefree? Your images and captions should be too. Make sure your brand experience complements your brand look, and you’ll be well on your way to attracting your dream clients!
You’ve put in the hard work to choose a designer and build a custom brand identity. Now, make sure to get the most out of your investment by implementing it on social media strategically! Your business will thank you!
Still looking for the perfect designer for your brand? Let’s talk!