No matter the size of your business, strategic branding is critical to growth. The visuals you use when marketing your business can truly make or break your brand, and when creating those visuals, consistency is KEY!
So whether you’re a solopreneur or million dollar business owner, check out these 5 ways consistent branding works to help your business grow!
1. CREATES BRAND RECOGNITION
Help your audience remember you. If you consistently use elements from your brand identity, people will begin to recognize your branding and associate certain styles with your business. Having a solid visual identity can also help set your business apart from competitors in your market.
2. ESTABLISHES CREDIBILITY AND TRUST
Having a well-designed, cohesive look across all your marketing channels can help you gain credibility and trust with your market. People are much more likely to trust a brand when it looks professional (and by “professional” I DON’T mean suits and corporate jargon!) Good brand design gives the impression that you put a lot of time and effort into your business – that you care about the details. If your audience feels that way about your business, there’s a good chance they’ll be willing to trust you with whatever service you provide.
3. SUPPORTS YOUR BRAND STORY AND VOICE
Your brand story is essentially a narrative that explains the purpose and values of your business to create an emotional connection with your audience. Your brand voice is the tone and word choice you use when speaking or writing to your audience. Your visual identity should always support your story and voice. For example, if your story and voice feel calm, welcoming, and caring, your fonts, colors, logos, and imagery should feel the same way.
4. INFLUENCES HOW YOUR BRAND IS PERCEIVED
Color psychology, typography, and imagery play a HUGE role in how people view your brand! A font or color choice can influence how your audience feels when they interact with your brand. A curly lowercase font is going to feel casual and quirky, while an all-caps serif font feels classic and a little more traditional. This is why a strategic approach to visual branding is SO important to attracting the right audience!
5. ATTRACTS YOUR DREAM CLIENTS
Speaking of the right audience, the ultimate goal with any branding decision is to attract clients – not just any clients – the ones who make you light up inside! The ones you actually want to work with! If you consistently use branding that was strategically designed with your dream clients in mind, they’ll start to take notice!
Having consistent branding can help you stand out in a saturated market, increase sales, connect with your audience, and so. much. more. And if your current branding just isn’t cutting it anymore, reach out or check out the Services page to see if one of my design packages could be exactly what you’re looking for!