Brand Feature: Raquel King Photography


Raquel is a wedding and couples photographer based near Lake Tahoe with a passion for capturing people in love. She was looking for a new logo that felt like “home” and a brand identity that incorporated a desert feel. We wanted her brand to reflect joy, friendliness, warmth, and creativity. Featuring a customized font and hand-drawn illustrations, the result is a fun brand identity that reflects Raquel’s personality and connects with her adventurous clients.


Custom brand design, custom illustrations

The mountain illustration is actually Camelback Mountain – one of Raquel’s favorite spots in Arizona! Funny story: just after these illustrations were approved, Raquel emailed me saying she had gotten a TATOO of the wildflower drawing! WHAT!! It looked absolutely amazing. Checked that off my designer bucket list.