Bethany P

Bethany P is an equestrian photographer and content marketing expert who serves equine businesses and horse owners all over the country. With 3 main photography service offerings (Bonding, Fine Art, and Branding), she needed a visual identity that could appeal to various types of clients.

THE CLIENT

Brand identity design
Showit template customization
Collateral
Custom illustrations

BRAND TONE

Warm and Genuine, Inviting, Accessible and Professional, Personable

SERVICES

VIEW THE WEBSITE

The Strategy

Bethany P is primarily a photography business, but at the heart of everything, Bethany is a storyteller. She wanted to not only rebrand her photography business, but to eventually expand into offering copywriting and marketing services to equestrian brands.

We needed to create two separate – yet connected – brand identities to represent both sides of her business, all under the “Bethany P” umbrella.

These brand identities also needed to appeal to two different clientele (horse owners and equestrian business owners), while also aligning with Bethany's personal style, as she is the face of the brand.

Creative Direction

The logos, color palette, and fonts needed to help identify the Bethany P brand across the entire equine space and make it stand out from other equestrian photography brands. We wanted the visuals convey warmth, authenticity, accessibility, and a touch of nostalgia.

We leaned into neutral and nature-inspired colors for the primary color palette to feel comforting, fresh, and warm.

Inspired by the Magnolia brand, the primary logo font was customized by hand to feel rustic and handmade.

Three in One

We created three full logo suites: Bethany P (the overarching brand), Bethany P Photography, and Bethany P Creative. This provided a wide variety of brand elements for Bethany to use in all facets of her business.