for heartfelt business owners
Thoughtful Brand Identity & Website Design
FIND YOUR CONFIDENCE, GAIN CLARITY, AND REACH YOUR GOALS.
Here at Homeward, I believe your brand should be strong enough to help you reach your dreamiest business goals, and personal enough to give you butterflies in your stomach every time you see it, because it just feels RIGHT.
Drawing inspiration from natural textures and imagery, I’m passionate about creating designs that thoughtfully capture the heart of your unique brand story.
My goal is to craft visually stunning brands and websites that not only look beautiful, but truly communicate the heart of your brand, helping you gain confidence and build an authentic connection with your dream audience.
Let’s work together to make your brand truly feel like home.
The Design Offerings
Brand Identity & Website Design
Our most comprehensive experience begins with a thoughtful, collaborative strategy phase to uncover the heart of your brand. Through a meticulous design process, we’ll craft a cohesive visual identity and purposeful design assets, then bring it all to life with a website – whether through our Web Intensive process or a fully custom Showit site.
The result? A stunning, strategic online presence that tells your story, inspires trust, and sets the stage for meaningful growth.
BESPOKE BRAND VISUALS
GET IN TOUCH
Get the Details +
- Website Content Guide
- Custom tutorial video
- Launch Guide
- 1 week of post-launch tech support
- Connect domain and publish site
- BONUS:
- Brand identity design (logo package, color palette, font selections and styling, icons and illustrations if needed, patterns, etc.)
- 3-5 social media templates (created in Canva)
- 20+ page Brand Guidelines (logo suite do’s and don’ts, color palette, typography specifications, brand application, etc.)
- Brand purpose & mission
- Personality keywords
- Core values
- Competitor & industry analysis
- Target audience analysis
- Brand positioning
- Visual direction
Showit Template Customization*
- Review the website’s current rankings
- Transfer existing SEO titles and descriptions
- Set a homepage SEO title and description
- Redirect page and post URLs if they change
- Migrate blog content to preserve rankings and traffic
- Install Google Analytics tracking code
- Client questionnaire
- Strategy call
- Full Brand Strategy / Creative Direction
Start your Project →
Completed in 10-12 weeks. Customizable with add-ons available. Investment: $8,750 +
Base Offer Includes:
- Template set up and install (template must be purchased separately)
- Upload photos and graphics into media library
- Brand style settings
- Install copy and content on 5 pages of your chosen Showit template
- Basic design customizations on up to 5 pages (+blog pages if needed)
- Review and maintain current SEO rankings
Brand Identity Design
Brand Intensives
This streamlined process focuses on creating the essential elements of your brand – thoughtfully designed and delivered within a quick, focused timeline. Each decision is made collaboratively and strategically, ensuring your brand feels authentic and purposeful. You’ll walk away with a cohesive visual identity that you can share with confidence.
A FAST VIP EXPERIENCE
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Showit Template Customization
thoughtful design approach with the visual framework of a template to build a stunning website that feels tailor made for your brand... at a fraction of the cost, in less than half the time. In just one week, you’ll walk away with a done-for-you semi-custom website – designed, optimized, and ready to launch.
SEMI-CUSTOM WEBSITES
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Design À La Carte
For busy entrepreneurs who need a little help finishing the quick design tasks cluttering their do-do list. Choose from two session options to get those jobs off your plate, so you can get back to business.
quick DESIGN sessions
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"I've never felt more understood and valued. I handed [Emma] my entire business, and she took it and made it ten thousand times better. The result was better than I could've ever imagined."
KEVIN L.
The absolute best thing I've ever invested in.
"Truly cannot thank you enough and am so unbelievably excited to launch - I feel like my brand finally has a cohesive visual identity that suits me and the goals I have for this 'lil business and that is all thanks to you."
JORDAN P.
I am speechless.
"Now knowing how deeply you care, and understanding a smidgen of the effort that you put into the process, I realize just how valuable having such a strategic and custom branding package is. I feel like I can take on the world! I am SO excited to finish my rebrand. I feel like I can confidently present myself to my dream clients. I feel professional!"
FAITH H.
I feel like I can take on the world!
“OMG Emma, you’ve done amazing work! It’s all so beautiful, I cried when we looked at the final package! Our online presence is going to be so beautiful and curated so nicely, thanks to you! I can’t thank you enough.”
sarah w.
Our online presence is going to be so beautiful.
Frequently Asked Questions
How do I know which offer is right for me?
That's what I'm here for! Every brand has different needs, so a package that works for one business may not work for yours. That's why I love chatting with potential clients on a Zoom call to get a feel for their personality and goals, so I can suggest an offer that will work for them! Fill out the form on the contact page, and I can help you determine the best course of action.
How much can I expect to invest?
Brand design projects currently range between $2950 - $5500+ depending on the selected package(s) and deliverables.
Do you design custom Showit websites?
I do offer custom websites on a very limited basis (only 1-2 spots per year), and only if I truly feel a custom website is the best option for your business. In many cases, using a Showit template as a base is a perfect fit, but if you're interested in a custom site, let's chat!
How long does the design process take?
Every project timeline is a little different depending on your brand's needs and which offer you choose. Brand Identity Design projects typically take 4-7 weeks from the start date. I prefer to book most larger projects at least 1-2 months in advance, so keep that in mind when you decide to reach out about your design project!
Do you offer website copywriting?
Short answer: I don't. My services are design focused, but if you need copywriting services, I'm happy to connect you with a trusted copywriter, or partner with someone who can work alongside us as we design your website. If you'd rather write your own copy, I provide a DIY copywriting guide with all my web design projects that will help you with that process!
I just need one logo. Do you offer that?
To be perfectly honest with you, in most cases, a single logo isn't going to do much to help your business grow. I strongly believe if you're going to invest in professional branding design, you need at least a primary logo plus variations. That's what makes Brand Intensives great for business owners who just need the basics to get started!
I want to make sure you not only get a beautiful brand identity that you love, but a real return on your investment too. For this reason, I don't offer single logo designs.
That's what I'm here for! Every brand has different needs, so a package that works for one business may not work for yours. That's why I love chatting with potential clients on a video call to get a feel for their personality and goals, so I can suggest an offer that will work for them! Fill out the form on the contact page, and I can help you determine the best course of action.
Brand design projects currently range between $2950 - $5500+ depending on the selected package(s) and deliverables.
I do offer custom websites on a very limited basis (only 1-2 spots per year), and only if I truly feel a custom website is the best option for your business. In many cases, using a Showit template as a base is a perfect fit, but if you're interested in a custom site, let's chat!
Every project timeline is a little different depending on your brand's needs and which offer you choose. Brand Identity Design projects typically take 4-7 weeks from the start date. I prefer to book most larger projects at least 1-2 months in advance, so keep that in mind when you decide to reach out about your design project!
Short answer: I don't. My services are design focused, but if you need copywriting services, I'm happy to connect you with a trusted copywriter, or partner with someone who can work alongside us as we design your website. If you'd rather write your own copy, I provide a DIY copywriting guide with all my web design projects that will help you with that process!
To be perfectly honest with you, in most cases, a single logo isn't going to do much to help your business grow. I strongly believe if you're going to invest in professional branding design, you need at least a primary logo plus variations. That's what makes Brand Intensives great for business owners who just need the basics to get started!
I want to make sure you not only get a beautiful brand identity that you love, but a real return on your investment too. For this reason, I don't offer single logo designs.
We're a Good Fit If...
You're not here for cheap fixes or copycat designs. You want a standout brand that's uniquely aligned with your voice, values, and audience.
You understand the power of design, and you're ready for a brand that works to help you reach your business goals.
You value consistency, and you're willing and excited to infuse your brand identity into every aspect of your business.
You like my design style, and you feel like it would be a great fit for the design aesthetic you're envisioning.
IS HOMEWARD RIGHT FOR YOU?
So, are we a perfect match?
Let your brand transformation begin!
It all starts with getting in touch. If we're a good fit, we can hop on a complimentary 30-minute discovery call, or book your project right away. So, go ahead, pour yourself a cup of coffee (or whatever beverage you're feeling today), and get in touch so we can get started!
