Here at Homeward, I believe your brand should do two things at once: work strategically to help you grow, and feel deeply personal, like something you want to come home to.

Drawing from natural textures, subtle details, and thoughtful storytelling, we craft brand identities and websites with intention.

To look beautiful, and build real connection between you and the people you were meant to serve.

Explore the Offerings

"Emma's work and creative process was single-handedly the best design experience we've ever had."

Brady C.

To say our expectations were blown out of the water is an understatement. Her work is highly curated, precise and crafted with care ... Our entire experience could not have felt more custom or luxurious. Could not recommend her enough and we won't be using anyone else in the future! 

For those who already have a brand identity or website and need support with additional design projects. Reserve a half or full day of dedicated work – custom collateral, new website pages, social media graphics, and more.

Design Days

Build an online home on the foundation of your brand identity. Starting with a Showit template or building from the ground up, we'll design, optimize, and launch a website that feels like yours, tells your story, and works to attract your ideal clients.

Showit Website Design

A cohesive visual identity – logo suite, typography, color palette, brand guidelines, and everything you need to present your business with clarity and confidence. Crafted with care, so that every detail tells the same story.

Brand Identity Design

A Peek At the Process

The moment you've been working toward. Your final deliverables – whether that's a complete set of logo files or a fully launched website – are handed off with the same care that went into designing them. Everything is organized, clearly labeled, and paired with resources to help you carry your brand forward confidently.

04

Before a single design decision is made, we'll make sure everything is in place for a smooth, successful project. After booking, you'll complete a detailed questionnaire and gather any content we'll need – think Pinterest boards, brand photography, website copy, and anything else that helps tell your story.

01

Good design doesn't start with aesthetics. It starts with strategy. Before we build anything, we'll establish the creative direction for your project together. Depending on your package, this might look like a full brand strategy session, a website wireframe, a curated moodboard, or template selection. Whatever form it takes, we'll know exactly where we're headed before we begin.

02

This is where everything comes to life. With a clear direction established, we'll bring your brand and website to life through a structured process with a defined timeline, open communication, and dedicated space for collaboration and refinements along the way.

03

Is Homeward the right Design Studio for you?

We'll Be a Great Fit If...

You're a motivated service provider ready to position yourself as a standout leader in your market.

You're not here for cheap fixes or copycat designs. You want a custom brand that's uniquely aligned with your voice, values, and audience.

You value consistency, and you're willing and excited to implement your brand identity into every aspect of your business.

You have a story worth telling, and you're ready for a brand that tells it with intention, beauty, and strategy.

"It truly is the best investment I have made in my business!"

Katherine B.

I was in desperate need of a complete rebrand when I found Emma and wow am I glad I decided to make the investment with Homeward Creative Co! Emma is talented, strategic, and efficient! Her work flow is truly impressive, and I am so thrilled to have branding and a website that finally feels like ME! 

Frequently
Asked Questions

How do I know which offer is right for me?

That's exactly what our discovery call is for. Every business is different, and I'd rather take 30 minutes to understand yours than guess what you might need. Fill out the form on the contact page to get started, and we'll take it from there.

How much can I expect to invest?

Brand and web projects are a meaningful investment, each typically starting around $4,000. Every project is different, so reach out, and we'll find the approach that's right for you.

Do you offer payment plans?

Yes! Design is an investment, and I want it to feel as easy as possible to make it. The first 35% of your total will be due upon booking to secure your dates. The rest will be spaced out equally from the start date until the end of your project.

Do you design custom Showit websites?

Custom websites are available on a very limited basis (only 1-2 per year) and only when I genuinely believe it's the right fit for your business. In many cases, a thoughtfully customized Showit template gives you everything you need, but we'll chat about which approach is right for you.

How long does the design process take?

Every project timeline is different depending on your brand's needs and which offer you choose. Brand Identity Design projects typically take 3 weeks from the start date. Showit Template Customization takes 2 weeks. I prefer to book most projects at least 1 month in advance, so keep that in mind when you decide to reach out about your project!

What do I need before working with you?

Before brand identity design, you'll want to have a great service or product and a basic understanding of your business and who you want to serve. Read this blog post if you want to learn more.

Before starting a website project, you'll need these things:

  • Website copy (all the words for each page of your site)
  • Images (brand photography, stock photos, graphics, etc.)
  • Links or embed codes for all contact / opt-in forms
  • Testimonials from clients (highly recommended, if you have them!)
  • The share key for your selected Showit template (if using)

You will receive a guide with more resources + checklist for everything after booking a website design project.

Do you offer website copywriting?

Short answer: I don't. Design is my speciality, though I believe professional messaging and web copy is one of the most powerful things you can incorporate into your website project. The copy is what determines how we layout each page of your site, which is why it is required before we start designing.

If you don't already have website copy written, or want to refresh your existing copy, I'd love to connect you with a trusted copywriter who can take care of that for you and work alongside us as we design your site. If you'd rather write your own copy, we can add a lower-investment copywriting template to your project to guide you through that process.

Do you include SEO?

  • Redirect page and post URLs if they change
  • Migrate blog content to preserve rankings and traffic
  • Install Google Analytics tracking code
  • Bonus SEO resources: Authority Guide and Backlink Ideas

This will provide a good foundation for long-term success. But if you're looking for more in-depth strategy, blog writing, or ongoing SEO support, I recommend hiring a dedicated SEO specialist. 
  • SEO titles and descriptions
  • Image file resizing, re-naming, and alt text for 5-10 main images per page
  • Technical audit after launch
  • Set up Google Search Console and submit sitemap
My website work is always search-engine friendly, which means your site will be set up on the back end using SEO best practices. Here's a look at what's included in every website project:

  • Review the website’s current rankings
  • Transfer existing SEO titles and descriptions
  • Set a homepage SEO title and description
  • Redirect page and post URLs if they change
  • Migrate blog content to preserve rankings and traffic
  • Install Google Analytics tracking code
  • Submit your site to Google for indexing using Google Search Console

If you'd like more support to help improve your site's performance and visibility, I offer an SEO Strategy & Setup Add-On option that covers a few key factors in boosting rankings. This includes:

  • Keyword research, planning, and mapping
  • Optimization of home page and 3-5 other major pages

I just need one logo. Do you offer that?

To be perfectly honest with you, in most cases, a single logo isn't going to do much to help your business grow. I strongly believe if you're going to invest in professional branding design, you need at least a primary logo plus variations. 

I want to make sure you not only get a beautiful brand identity that you love, but a real return on your investment too. For this reason, I don't offer single logo designs. 

I already have a logo I like as-is. Can you build off that?

In most cases, the short answer is no. But it never hurts to ask! On your Discovery Call, you can show me your current logo, and we'll talk about it. It's likely that once we've done the prep work and decided on a concept, your current logo won't fit with the direction we're taking your brand. If it does turn out to be a perfect fit, then we'll consider keeping it.

But with a rebrand, it's often best to start fresh!

Let's Build a Brand that Lasts.

Browse the Portfolio

Please note: I take on a limited number of projects each quarter to give each client my full attention. If you're considering working together, I'd love to hear from you sooner rather than later.

It all starts with getting in touch. Tell me about your business, where you're headed, and we'll figure out together whether Homeward is the right fit. Pour yourself a cup of coffee, and let's get started.

Book a Discovery Call