Pheasant Cove at Brookside
Pheasant Cove is a new family-owned wedding and event venue in Central Alabama. The European-style manor and surrounding buildings sits on 57 acres of beautiful countryside, and the owners came to me to establish a brand identity and website, so they could start promoting their venue during the renovation process.
THE CLIENT
Brand Identity
Semi-Custom Website
BRAND TONE
Elegant, Stately, Regal, Vintage, Warm
SERVICES
Creative Direction
The venue property is a picture of elegance – columns and pedestals, chandeliers. a clubhouse, croquet course, and more. Its style combines a Southern country club aesthetic with European charm.
To align with the property's original aesthetic, the owners envisioned a brand identity that felt old world, elegant, and classy. Think: "Bridgerton" meets "Gone with the Wind."
We used a classic serif font in all capital letters to feel timeless and trustworthy. The addition of the calligraphy script for the established date in some logo variations provides an elegant and old-world feel.
The top serifs of the "P," "E," and "N" were slightly curved upward to mimic the feathers on the back of a pheasant's head.
The Website
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TONIC's Fitzgerald template* served as the base for the Pheasant Cove website. Its classic layouts, romantic feel, and extensive collection of dynamic canvas options made it a beautiful fit for this brand.
We replaced the fonts, colors, and imagery to fit PC's brand guidelines, creating a stunning online home that felt tailor-made just for them.
WEBSITE template AFTER
WEBSITE template BEFORE
"Fitzgerald" Template by TONIC
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Hughlena, Pheasant Cove
"I have been amazed by your creativity and knowledge. You have taken the thoughts in my head and brought them to reality in the most polished, elegant and professional way. I would have never thought that you would make me, 'The Diamond of the Season'".
