Rewritten Ministries
Rewritten Ministries is an upcoming brand with a mission to help women break free from the lies, live boldly in the truth of who God says they are, and encounter Jesus in every chapter of their lives. The team of women behind Rewritten are visionaries, and they came to me to craft a memorable brand identity that resonates with women and reflects the beauty of stories being rewritten by God.
THE CLIENT
Brand Identity Design
BRAND TONE
Layered, Organic, Vintage, Handmade, Authentic
SERVICES
The Strategy & Heart
The Rewritten team envisioned a brand that felt warm, safe, classic, and feminine – something that conveyed hope and renewal, without feeling cutesy.
They loved the idea of incorporating meaningful imagery: wildflowers to represent beauty and resilience, and vintage book details that align with the theme of stories being rewritten.
While gathering inspiration images, the brand's visual style became clear: dreamy film photography, handwritten notes, weathered books, the imperfect edges of torn paper – combined like a scrapbook to create something straight out of a Jane Austen novel. Beautiful, and rich with deeper meaning.
Images sourced from Pinterest
The Color Strategy
This project was phase one of a long term vision. Rewritten Ministries would eventually become an overarching master brand, supported by various sub-ministries and programs beneath.
With that in mind, we curated a primary color palette rooted in soft neutral tones, with warm and rich accents for contrast, and a blush pink for a feminine touch. With a neutral base, they could have fun with secondary palettes and/or accent colors for future sub-brands.
Primary Palette
Ideas for secondary palettes / accents
We chose a classic serif in all caps for the logotype, customized with thoughtful details – the curve to the top of the first "R" for a feminine, elegant touch. The rounded inside corners, inspired by the small imperfections of old ink printing. Resulting in a wordmark that felt timeless, strong, and organic.
The brand monogram was inspired by the icons often seen on the intro pages of old books – a publisher logo or a small illustration under the title.
The Logo Design
- Placed back to back, the letters form two pillars in the center. From a distance, you can almost see them form the shape of an abstract cross.
- Rather than using "RM' for the monogram, the letter "R" is duplicated to represent, the idea of a second chance – Repeat, Rewrite, Redo, Rewritten.
- One letter is flipped upside down – because when God takes our stories, and we think there's only one way that it can go, He flips it on its head and turns it upside down.
- The curves in the letters add movement and femininity. The lines are imperfect and a little rough, so the mark feels organic – like an old stamp.
The Typography
For headings and subheadings, we chose a classic serif font that feels like it belongs in the pages of a vintage book.
Paragraphs feature a warm serif, also similar to the type in old books. As an accent, we incorporated a handwriting-style script font that feels readable, but human – like a handwritten letter, or notes in the margins of a Bible.
For added depth, character, and texture, we designed a variety of vintage-style patterns and backgrounds inspired by parchment paper, old faded letters and pressed florals.
Brand Patterns
IN SUMMARY...
Texture and typography inspired by vintage books. Pressed wildflowers representing beauty that grows in unexpected places. The imperfectness of torn paper.
Just like our stories.
Every details of this brand identity was thoughtfully chosen to represent a message and tell a story.
Layer upon layer. A scrapbook of messy pieces that, when pulled together, become something beautiful.
