(Passion Project)
I asked my Instagram followers to help me design a brand identity for made-up business by choosing a few key characteristics. I set up 4 polls in Instagram Stories and asked them to choose the business type, brand personality, target audience, and a must-have color. This project is the result of their answers.
the business
Adventurous, Bold, Fun
BRAND TONE
The Cove
POLL RESULTS
Creative Direction
Because the coffee shop needed to target 25-35 year-old business owners, I decided to make it a hybrid coffee house and co-working space to really draw in that remote working audience.
I envisioned The Cove being somewhere on the northern Pacific coast, so I utilized a wavy line to incorporate a coastal element.
To align with an adventurous and bold personality, I chose a bold sans serif font in all caps for the main word "Cove." I used outdoorsy, camp-inspired elements to bring that feeling of nature and adventure, and chose a deep, cool green for the primary color.
