Hey there! I'm Emma - horse girl, coffee mug collector, and the founder of Homeward Creative Co.®, a boutique design studio based in Tulsa, Oklahoma. My mission is to help creative solopreneurs and small business owners grow their business and attract their dream clients with heartfelt, strategic brand design.
Hey friends! Today I’m sharing one of my very first branding projects that really helped launch Homeward Creative Co.™ into existence.
A little backstory: Last summer – back when I had just recently gotten the idea to start a branding business – my best friend from college invited me to join a book club where I reconnected with one of my old college classmates, Kristian. I found out later that Kristian had started an online business, and she wanted to update her logo. Long story short, I offered to redesign her logo, and the rest is history!
Keep reading to see the final product and get a peek inside how this dainty, feminine brand came together.
La Flor Amarilla means “the yellow flower” in Spanish, so of course we had to include pops of yellow in her branding. We went with this pretty mustard yellow and combined it with bright earthy tones (obsessed!!)
For her logo, we wanted something feminine and classy, but not too formal. The lowercase serif combined with the loose calligraphy font turned out to be a great combination. And I couldn’t not incorporate Kristian’s favorite flower, so I sketched these black-eyed susans for her logo. I also included the thin box around the flowers to represent her beautiful Traveling Prayer Journals.
I loved getting to work with Kristian to help grow her business and attract her dream customers!
Are you ready to say goodbye to DIY and start truly connecting with your dream clients again and again? Let’s chat about how a custom, strategic branding package can work for you!
Are you ready to dive deeper into your business and finally have the brand identity of your dreams?
Ever feel like your branding is all over the place? This workbook walks you through a step-by-step process for discovering what makes your business stand out and creating a vision board that reflects your unique brand style.