La Flor Amarilla means “the yellow flower” in Spanish, so of course we had to include pops of yellow in her branding. We went with this pretty mustard yellow and combined it with bright earthy tones (obsessed!!)
For her logo, we wanted something feminine and classy, but not too formal. The lowercase serif combined with the loose calligraphy font turned out to be a great combination. And I couldn’t not incorporate Kristian’s favorite flower, so I sketched these black-eyed susans for her logo. I also included the thin box around the flowers to represent her beautiful Traveling Prayer Journals.
I loved getting to work with Kristian to help grow her business and attract her dream customers!
Are you ready to say goodbye to DIY and start truly connecting with your dream clients again and again? Let’s chat about how a custom, strategic branding package can work for you!
