I needed some cool tones in my life, so I decided to use them in a passion project!
The primary logo for this brand is actually a rejected concept from a client project, and I loved it so much that I couldn’t let it go to waste! I was really feeling this dark, cool green, and it fit nicely with the logo. So I started there, and the rest of the color palette fell into place!
The final result is a moody and modern photography brand, and the hand-drawn greenery + the script font gives it a natural touch. I’m really happy with how it all turned out!
Mood board photos from Unsplash.
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