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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

So, you spent a lot of time (read: hours. days. weeks. MONTHS.) crafting the perfect messaging for your website. You updated everything with your new website copy – you even have an amazing sales page that’s perfectly written to get someone to click “buy” immediately. You know your website copy was written to connect with […]

PROJECT OVERVIEW: Wellington North Ranch is a boarding and training facility for dressage sport horses owned by Ana Daniela Siberio. Dani wanted to create a brand identity for her facility that would differentiate it from her Lusitano sales and training business, which operates from the ranch. She wanted her branding to feel minimal (not obviously […]

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

Dear business owner, why are you really doing this? No seriously. If someone walked up to you at a coffee shop today and asked you why you started your business, what would you say? Some very honest answers that might come to mind: “To make extra money” “To quit my job and be my own […]

So you want to launch a new brand identity, but you want to do it fast. Maybe you’re on a tight schedule and needed to rebrand yesterday, or you just don’t have the capacity or energy to dedicate weeks to an in-depth design process. Hey, I’ve been there! Whatever your reason, it’s possible to launch […]

PROJECT OVERVIEW: Kevin Lanier is a traveling wedding and portrait photographer based my hometown of Tulsa, Oklahoma. He’s also a family friend of mine! He came to me with several different aesthetic preferences, and he wanted help finding clarity in his unique brand style. We chose to do a Design Intensive for him, since his […]

Are you new to the online business or small business world? Or maybe you’ve been an entrepreneur for a while, and you’ve been eyeballing custom branding designers to level-up your game. If you’re like most entrepreneurs, I know you’re probably trying to save money where you can, and the idea of spending $2000+ on custom […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Have you ever been frustrated with your branding, but you’re just not in a place financially (let’s be real here) to invest in custom branding design? Don’t worry, even though I am a professional branding designer and would love to help you create your DREAM brand identity someday, I realize that right now may not […]

Jordan is a natural light photographer serving the Oakland, CA area. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing…