PROJECT OVERVIEW:
Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers.
Her new brand identity features a hand-drawn illustration of the mountains and a bouquet of flowers, representing her audience’s love of the outdoors and the boho weddings she loves to photograph. Combining that with a bold, customized font, and a neutral color palette with a pop of bright olive green, we created a cohesive branding identity that feels bold, adventurous, and warm.
SERVICES:
Design Intensive (including logo suite, brand font selections, a custom illustration, and website homepage customization)
“I absolutely love love everything!” – Codi Baer
Ever feel like your branding is all over the place? This workbook walks you through a step-by-step process for discovering what makes your business stand out and creating a vision board that reflects your unique brand style.
