Brand Feature: Wellington North Ranch


Wellington North Ranch is a boarding and training facility for dressage sport horses owned by Ana Daniela Siberio. Dani wanted to create a brand identity for her facility that would differentiate it from her Lusitano sales and training business, which operates from the ranch. She wanted her branding to feel minimal (not obviously “horsey”) and reflect the welcoming and supportive community she strives to provide for riders and their horses.

Her new brand identity features a customized font, several unique logo variations, and a custom pattern inspired by Portuguese tile to convey the equestrian theme in a subtle way. The result is a cohesive branding identity that feels fresh, friendly, peaceful, and professional.


Design Intensive (including logo suite, brand font selections, custom pattern, Instagram highlight icons, and Instagram templates)

All photos sourced from Lusitano Masters

“It is everything I had hoped for and more in a brand identity.” – Dani

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