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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

So you want to launch a new brand identity, but you want to do it fast. Maybe you’re on a tight schedule and needed to rebrand yesterday, or you just don’t have the capacity or energy to dedicate weeks to an in-depth design process. Hey, I’ve been there! Whatever your reason, it’s possible to launch […]

PROJECT OVERVIEW: Kevin Lanier is a traveling wedding and portrait photographer based my hometown of Tulsa, Oklahoma. He’s also a family friend of mine! He came to me with several different aesthetic preferences, and he wanted help finding clarity in his unique brand style. We chose to do a Design Intensive for him, since his […]

Are you new to the online business or small business world? Or maybe you’ve been an entrepreneur for a while, and you’ve been eyeballing custom branding designers to level-up your game. If you’re like most entrepreneurs, I know you’re probably trying to save money where you can, and the idea of spending $2000+ on custom […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Jordan is a natural light photographer serving the Oakland, CA area. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing…

Sarah Jones Co. is a wellness education business that focuses on nutritional and emotional health. After serving as a platinum leader with Young Living for years, Sarah […]

You probably see lots of branding designers offering a VIP Day / Design Intensive or more traditional branding packages, but you’re honestly confused about which is the best fit for your business. Well wonder no more!

Bethany is a wedding and lifestyle photographer based in the PNW. Her goal for this project was to take her brand from “all over the place,” to polished and consistent.

Bethany is an equestrian photographer and content marketing expert who serves equine businesses and horse owners all over the country. Her goal for the project was to create two separate – yet connected – brands to represent both sides of her business, all under the “Bethany P” umbrella.