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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

Dear business owner, why are you really doing this? No seriously. If someone walked up to you at a coffee shop today and asked you why you started your business, what would you say? Some very honest answers that might come to mind: “To make extra money” “To quit my job and be my own […]

So you want to launch a new brand identity, but you want to do it fast. Maybe you’re on a tight schedule and needed to rebrand yesterday, or you just don’t have the capacity or energy to dedicate weeks to an in-depth design process. Hey, I’ve been there! Whatever your reason, it’s possible to launch […]

PROJECT OVERVIEW: Kevin Lanier is a traveling wedding and portrait photographer based my hometown of Tulsa, Oklahoma. He’s also a family friend of mine! He came to me with several different aesthetic preferences, and he wanted help finding clarity in his unique brand style. We chose to do a Design Intensive for him, since his […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Jordan is a natural light photographer serving the Oakland, CA area. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing…

Sarah Jones Co. is a wellness education business that focuses on nutritional and emotional health. After serving as a platinum leader with Young Living for years, Sarah […]

Bethany is a wedding and lifestyle photographer based in the PNW. Her goal for this project was to take her brand from “all over the place,” to polished and consistent.

Bethany is an equestrian photographer and content marketing expert who serves equine businesses and horse owners all over the country. Her goal for the project was to create two separate – yet connected – brands to represent both sides of her business, all under the “Bethany P” umbrella.

Jennifer is an equestrian and family photographer based in Hallowell, Maine. Her goal was to have a consistent brand identity that represented her style and was reminiscent of the country and the coast. During her Design Intensive, we created a logo suite that felt soft, welcoming, and coastal.