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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

PROJECT OVERVIEW: Kevin Lanier is a traveling wedding and portrait photographer based my hometown of Tulsa, Oklahoma. He’s also a family friend of mine! He came to me with several different aesthetic preferences, and he wanted help finding clarity in his unique brand style. We chose to do a Design Intensive for him, since his […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Jordan is a natural light photographer serving the Oakland, CA area. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing…

Sarah Jones Co. is a wellness education business that focuses on nutritional and emotional health. After serving as a platinum leader with Young Living for years, Sarah […]

Bethany is a wedding and lifestyle photographer based in the PNW. Her goal for this project was to take her brand from “all over the place,” to polished and consistent.

Bethany is an equestrian photographer and content marketing expert who serves equine businesses and horse owners all over the country. Her goal for the project was to create two separate – yet connected – brands to represent both sides of her business, all under the “Bethany P” umbrella.

Jennifer is an equestrian and family photographer based in Hallowell, Maine. Her goal was to have a consistent brand identity that represented her style and was reminiscent of the country and the coast. During her Design Intensive, we created a logo suite that felt soft, welcoming, and coastal.

PROJECT OVERVIEW: Raquel is a wedding and couples photographer based near Lake Tahoe with a passion for capturing people in love. She was looking for a new logo that felt like “home” and a brand identity that incorporated a desert feel. We wanted her brand to reflect joy, friendliness, warmth, and creativity. Featuring a customized […]

Faith is a professional copywriter based in Oklahoma. She was looking for rustic brand identity that resonated with her dream clients and reflected her love for the outdoors. Her family loves exploring the mountains, but they live in a prairie/desert area, so wanted to use imagery that reflected both terrains. The final result features an organic script font, hand-drawn illustrations, and a topography pattern to feel natural, outdoorsy, and down-to-earth.