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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

PROJECT OVERVIEW: Kevin Lanier is a traveling wedding and portrait photographer based my hometown of Tulsa, Oklahoma. He’s also a family friend of mine! He came to me with several different aesthetic preferences, and he wanted help finding clarity in his unique brand style. We chose to do a Design Intensive for him, since his […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Sarah Jones Co. is a wellness education business that focuses on nutritional and emotional health. After serving as a platinum leader with Young Living for years, Sarah […]

I needed some cool tones in my life, so I decided to use them in a passion project!The primary logo for this brand is actually a rejected concept from a client project, and I loved it so much that I couldn’t let it go to waste! I was really feeling this dark, cool green, and […]

Have you ever thought about your brand’s season? If you’re like most new, or even seasoned (pun intended), business owners, the answer might be “no.” I know, it can sometimes feel like an unnecessary thing to think about, but it’s actually so important to understand! So, let’s go over how to recognize different brand seasons, […]

No matter the size of your business, strategic branding is critical to growth. The visuals you use when marketing your business can truly make or break your brand, and when creating those visuals, consistency is KEY! So whether you’re a solopreneur or million dollar business owner, check out these 5 ways consistent branding works to […]

I won’t lie to you — not everyone needs custom branding. Shocking coming from a brand designer, right?? 😉 That being said, there are still plenty of business owners out there who DO need a custom brand identity (hence why I’m here :)) Are you one of them? There are several reasons for needing to […]

She Knows Him is a women’s ministry brand owned by Olivia Daniel. Olivia has big goals and dreams for SKH, and she wanted to launch her brand with a beautiful identity that can grow with her business. Taking inspiration from luxury fashion brands like Prada and Valentino, we created logos that feel stylish and timeless and paired them with a sophisticated and feminine color palette. The additional hand-drawn rose pattern adds a beautiful romantic touch designed to represent the intimate relationship God desires to have with us.

(spoiler alert: it’s not a logo) If you are new-ish to the entrepreneur game or heck, even been around the block a time or two, you may have heard some confusing definitions of branding. The idea of branding can sometimes be a vague concept in the marketing world. When most people think of branding, they […]