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THE HCC BLOG

Come on in! Here you'll find project showcases, design tips, business education, and more. So grab a cozy beverage and get comfy - happy reading!

PROJECT OVERVIEW: Codi Baer is a traveling wedding, elopement, and engagement photographer based in Northern California. She came to me because she was looking for a brand identity that felt more custom. She wanted to feel confident that when people saw her branding, they would immediately know its hers. Her new brand identity features a […]

The Catalyst Co. was dreamed up by my former client Raquel and her husband Colton. Together, they created a company to host content days, retreats, and workshops for photographers and other creatives

Jordan is a natural light photographer serving the Oakland, CA area. Her goal for this project was to create a cohesive and identifiable brand for her business that she could use across all her marketing…

Bethany is a wedding and lifestyle photographer based in the PNW. Her goal for this project was to take her brand from “all over the place,” to polished and consistent.

Bethany is an equestrian photographer and content marketing expert who serves equine businesses and horse owners all over the country. Her goal for the project was to create two separate – yet connected – brands to represent both sides of her business, all under the “Bethany P” umbrella.

At some point or another, most new small business owners struggle with how and where to use their logos. Your logo is like your first impression, your handshake, your introduction to your potential dream clients – you want to feel confident you’re using it well! If you’ve worked with a designer, then hopefully you’ve nailed […]